Job Description
We are seeking a skilled and results-driven SEO Specialist to join our marketing team. We're looking for someone who is proficient in technical and content SEO, enjoys data analysis, and is eager to contribute to our digital growth. You will play a vital role in increasing our online visibility and attracting potential clients through organic search.
Job Summary:
The SEO Specialist will be responsible for developing and executing a comprehensive SEO strategy to improve search engine rankings and increase organic traffic. This role requires a strong understanding of SEO principles, experience with various SEO tools, and a commitment to staying current with industry trends and algorithm updates.
Responsibilities:
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Design and execute on-page, off-page, and technical SEO strategies.
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Conduct keyword research to identify new opportunities for growth.
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Analyze website performance using tools like Google Analytics and Google Search Console.
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Monitor keyword rankings and search engine results pages (SERPs) to track performance.
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Collaborate with the content team to ensure all new content is optimized for search.
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Troubleshoot and resolve technical SEO issues.
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Build and maintain high-quality backlinks to improve domain authority.
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Stay up-to-date with the latest SEO best practices and algorithm changes.
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Provide regular reports on SEO performance and key metrics.
Qualifications:
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Bachelor's degree in Marketing, Communications, or a related field preferred.
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2+ years of professional experience in Search Engine Optimization.
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Strong understanding of SEO tools (e.g., Ahrefs, SEMrush, Moz).
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Experience with content management systems (CMS) like WordPress.
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Excellent analytical and problem-solving skills.
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Ability to work independently and as part of a team.
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Strong communication and collaboration skills.
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A proven track record of improving organic search performance is a plus.
